The Sexperts Podcast gained momentum after a few shows, and wanted some professional artwork to boost their presence in the iTunes library. Their goal was to eventually compete with the bigger comedy podcasts, but they really needed a visual that set the tone for their 20-minute show in which the “topic of the day” would never be mentioned.
“Put a dick in it somewhere.”
With any good brand/identity exploration, I talk with the decision-makers and get to know a lot about them and their objectives. When I spoke with Sexperts co-creater, Matt Cole, he only had one request for the logo. He simply said, “I don’t know, maybe put a dick in it somewhere.”
As a designer I’m constantly trying to not subliminally draw anything phallic. I couldn’t ignore this request, and took it as a challenge. It was a comedy podcast (not) about sex, and what kind of designer would I be if I didn’t consider my clients’ idea?
The [Elephant] in the Room.
Rather than fall into rag-tag, hand-written aesthetic of most comedy podcasts, the Sexpert logo has a clean-cut look and would be right at home in a pharmacy. The colors cross gender lines and blend to reflect the nature of modern sexuality, while being a energetic palette. The most glaring characteristic is the ‘P’ and it’s resemblance to the profile of the male anatomy.