I inherited askHRgreen.org immediately after joining Red Chalk Studios, and for four years I was instrumental in working with a partnered marketing company to create monthly campaigns covering print, digital, auditory, and video materials. This led me to spearhead the reinvention, production, and launch of the new askHRgreen.org website.
Radio Campaigns
Because of scheduling, many of the askHRgreen.org campaigns began as a one-minute radio spot and the visual ads came second to the script. I had the pleasure of writing and working with voice talent in developing characters, ensuring timing, and approving production for each campaign.
Digital Ad Campaigns
As part of the monthly campaigns, a number of digital ads were created in a variety of formats. Ranging from interactive desktop banner ads to incredibly small mobile ads, I was responsible to visually interpreting the radio campaign and producing and delivering the final files.
‘The Value of Water’ Awareness Videos
As askHRgreen.org grew and times changed, resources got reallocated to video production. These videos reminded folks that within the Hampton Roads region, we’re all bound by water and we should work together to use our valuable resources wisely. These videos offer reminders of simple, household actions that could make all the difference.
I was responsible for translating the script into a storyboard and then relaying the aspects and intentions of the spot to our motion/video developer.
The New askHRgreen.org Website
One of the last projects I began work on while at Red Chalk Studios was being a part of creating the new askHRgreen.org website. After years of creating source material, the site grew to become a vast library of information and became bloated. As a response, the site was cataloged, and redesigned with a series of filters and sorting devices created to help the user find relevant information faster than ever.
